Media Home Curriculum Intent Statement

Media forms studied at Year 10 – radio, video games, advertising, film, magazines and newspapers.

Media forms studied at Year 11 – TV Drama, music videos and online media.

3 Components

Component 01 – Exam (35%): Textual Analysis

Component 02 – Exam (35%): Exploring Media

Component 03 – Coursework (30%): Creating Media

Component 01 – Textual Analysis (of an unseen crime drama).

Students will need to show an understanding/appreciation of: Audiences (how any why they consume media products), contemporary media issues, generic conventions, technical practices (camera, editing, mise-en-scene), character and place representations, institutional practices and theories on genre/narrative, all whilst using correct media terminology.

Component 02 – Exploring Media.

Students will study 9 media forms, with a particular focus on 3 (online media, newspapers, marketing and advertising). Students should consider how texts communicate meaning via media techniques, as well as the cultural, social and historic significance of each product, whilst referencing several theoretical perspectives.

Component 03 – Creating Media

Students will create a media product (likely a TV advert, music video or film opening/trailer) of their choice, for an intended audience, applying their knowledge and understanding of key media concepts throughout.

As well as the final product, students will submit a production log of drafts, scripts, storyboards etc.